Negotiate with DATA, not Opinion or Assumptions

I am not suggesting that price negotiations shouldn’t occur. Of course they should. The challenge is to identify a very good price that is justified by market comparables, but yet the offer is submitted in such a fashion that it does not insult the seller. The use of current market data to prepare and then support your offer is by far the most effective tool in a price negotiation. Showing a seller market data is way more persuasive than simply saying “I just feel like you are over-priced”. Another reason market data helps is because many real estate agents barely know how to perform a competent market analysis (CMA). They don’t really KNOW what the property is worth. If the Buyer-agent produces data that supports their client’s offer, many times the seller’s agent will be swayed by the data and will blindly recommend that their seller-client accept the offer.

The mirror image of this (Seller prices high to allow room to negotiate) has the same effect on insulting the Buyer and forcing a lost negotiation. A good agent will help the Seller create a package that shows the value of the home using market data. Again, this is way more persuasive than opinion.

Negotiating a Real Estate Deal
Art of Negotiating A Real Estate Deal
Structuring a Real Estate Offer
Tools for Negotiating a Real Estate Deal
Personal Communication When Buying Real Estate
Unwanted Emotions While Negotiating A Real Estate Deal
Low Price War in Real Estate
Negotiate With Data in Real Estate
Use Proper Timing To Negotiate Real Estate Deals
Ask Inappropriate Questions While Negotiating A Real Estate Deal
Making a Counter Offer While Negotiating Real Estate Deal
Incentives Can be Offered by Buyers or Sellers

Strategic Buyers Guide in Real Estate
Strategically Sealing A Real Estate Deal